#JobPics - Roma - Marketing Strategist


InfoCert’s Marketing Team brings expertise, knowledge and leadership to our customers, helping in the digital transformation of the processes and organization using innovative trust services, as well as defining the change management for their people to make the projects a success. 

As part of the Innovation & Strategy Department, the Marketing Team leads customers to create a digital vision and the roadmap to achieve it, developing new InfoCert Solutions in compliance with regulations. The Team aims to position the value proposition and the company in the most effective way, meeting customer business needs in providing a smooth digital experience to prospects, customers, employees, suppliers and other stakeholders. For this purpose, the Marketing strategist will handle the relation with the IT Advisors to positioning the company in the right way.

InfoCert Marketing team analyses the market and business trends in the main industries, to contribute to the development of trusted solutions and innovations. 

Responsibilities 

What you’ll do

  • Building a unique Positioning at European level in the digital trust arena for all the companies of the Group
  • Managing all B2B marketing activities, from Digital Solutions positioning strategy of new solutions to the development of the go-to-market model in both national and international markets
  • Develop presentation and content for event and enterprise web site to positioning the InfoCert Group and offering portfolio
  • Identificaton, targeting and content's responsability of all events across Europe fitting the Enterprise Value Proposition. Collaborating in attending events and speeches helded by InfoCert
  • Ideation and development of communication and product contents to support and promote InfoCert's offering across all covered vertical industries
  • Closely work with the main IT Advsisors in the market in order to develop position documents aiming to promote the leading role of InfoCert in the Digital Trust Market at European Level
  • Manage service contract with IT Idvisory
  • Creation and ownership of Marketing Exhibits for Top Management 
  • Leading inbound Marketing Process management, from hard use of web marketing tools tracking to creation and implementation of online/offline marketing campaigns for lead generation/lead nurturing/lead conversion


Qualifications

What you need to succeed (basic requirements)


What you need to succeed (preferred qualifications)


Roma


1